Nikita Xue


Founding Partner of HongFangLaw

Trademark Attorney

Nikita Xue

Ms. Nikita Xue has been practicing in the legal field in China for over 15 years since 2001, starting her work at a local notary public office in Guangzhou City, South China. Later, in order to focus on IP area, she joined Rouse to explore more practice industries, from a different angle. Her knowledge and experience towards legal rights acquisition and protection, intellectual property dispute solutions through both judicial procedure and administrative procedure has profoundly developmented in the last ten years through the handling of hundreds of cases.

Nikita is experienced in handling various kinds of disputed matters, including but not limited to; trademark infringement, unfair competition, copyright infringement, anti-counterfeiting, and contractual matters. Apart from contentious matters, she is also experienced in risk assessment on legal rights applications and she has helped applicants from all over the world to apply for more than one thousand registration applications. Comments from the clients that work with Nikita express gratitude for her responsiveness for all inquiries and her level of dedicated involvement in each matter. With fluent communication capability in both Chinese (Mandarin and Cantonese) and English, Nikita works mainly with MNCs in various business industries.

Nikita has been a member of International Trademark Association (INTA) since 2006 and is very proud to have served on the Pro Bono Committee (2012-2013 and 2014-2015). Her focus on the committee was to improve the public’s awareness towards Pro-Bono cases and the necessity for legal practitioners to assist those who are unable to afford legal services. Nikita also became a member of the Law & Practice Sub-committee of Bulletin Committee at INTA from 2016 to 2017, and regularly kept the committee up to date with newly-issued laws and regulations relating to IP in China and newly effective civil lawsuits that have significance in the industry.


2015 – Current: Founding partner of HongFangLaw, Guangzhou

2003 – 2015: Founding partner of HFG Law & Intellectual Property, Guangzhou

2002 – 2003: Rouse & Co., International, Guangzhou

2001 – 2002: Guangzhou Notary Office, Guangzhou


Guangdong Foreign Language & Studies, Guangzhou (B.A., English Culture and Language)


Purpose of use Matters for Trademark applications in China. TML Annual Edition January 2020. Nikita Xue, Roger Huang [Eng]

The implementation of the theory of relativity in sound mark registration in China. TML INTA edition May 2019. Nikita Xue, Shirley Lin [Eng]

The dilemma with enforcement by Clause 60th of Trademark Law in China. TML INTA edition May 2018.Nikita Xue [Eng]

Better convoy for trademark protection in 2018. TML January 2018. Nikita Xue [Eng]

Crossed lines over smartphones. WIPR May/June Edition 2017. Nikita Xue [Eng]

Reluctance to reveal evidence causing negative legal consequences. Nikita Xue [Eng]

Trademark usage for OEM’s: China SPC decision. Nikita Xue [Eng]

Judicial Authorities differ in Trademark law interpretations. Nikita Xue [Eng/Ch]

China: No excuses for infringement. Nikita Xue [Eng]

Stopping Infringing goods at the border: A double-edged sword. Nikita XueZhang Xu [Eng]