HongFangLaw ~ Event Report
23 November 2017

MOU Signed by ALIBABA–CBBC on IP Protection

During a meeting held in Hangzhou on November 8, 2017, China-Britain Business Council (CBBC) and Alibaba Group have both recognized the joint efforts achieved from the cooperation between CBBC, UK Industry and Alibaba on IP protection in the past years, and decided to renew the Memorandum of Undertaking for IP protection again.

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On Nov. 8, 2017, representatives from these corporations have gathered in Hangzhou City, the headquarters of Alibaba Group, including Mr. Tim Moss, CEO of the United Kingdom Intellectual Property Office (UKIPO) and his team, the officials from CBBC, the colleagues from UK brands and the colleagues from Alibaba Group. Our partner Mr. Zhang Xu, on behalf of our client BP p.l.c., has been honorably invited to attend the ceremony and round-table to share experience for the work done on IP protection under the MOU in past three years.

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It was back in 2014, that CBBC and Alibaba firstly signed the cooperation agreement to promote intellectual property protection on e-commerce in China. Through this partnership, CBBC has assisted UK companies in addressing infringing product listings on Alibaba’s branding platforms, using their take-down mechanisms, as well as new advanced pilot initiatives, and the Big Data from Alibaba has also greatly supported the brand owners to conduct more accurate legal actions. All stakeholders involved have agreed to engage in more productive dialogues to improve the cooperation on IP protection in the ever dynamic changing environment, and considered that obviously this would bring more benefits not only to the brand owners, to the e-commerce platform operators, but most importantly to the consumers.

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