Eric Su


Founding Partner of HongFangLaw
Attorney at Law
Trademark Attorney
Chemical Engineering Background
Editorial Board Member of“The Patent Lawyer”
2014/2015 IP STAR by Managing IP
Recommended By Legal 500


Tel: +21 62581929


Mr. Eric Su has started and focused his career in the intellectual property segment since he obtained the Chemical Engineering and LAW Master Degree on Intellectual Property. So far, Eric Su has handled thousands of IP cases, covering IP rights acquisitions (trademark, copyright, patents and domain names, etc.), civil and administrative non-litigation and litigation lawsuits on IP cases, multinational IPR licensing and assignment transactions, administrative and criminal enforcement against IP infringement and counterfeiting, domain name disputes, anti-unfair competition, and compliance on products label and advertising materials, and with the profound knowledge and experience, Eric Su has helped brand owners to successfully secure the Well-known Trademark Status Recognition, and quite a few cases that he handled have been awarded Typical Cases by the Supreme People’s Court or local Higher People’s Court.

Many clients changed their agents and came to Mr. Eric Su was because he is disciplined and intelligent; with great negotiating skills and the ability to keep up with and follow through on many things at once. With comprehensive proposal and strategy, Mr. Eric Su can solve the IP dispute or infringement simultaneously through administrative, civil and criminal procedure, and can always find alternative solutions for the clients, these cases included negotiation with the trademark squatters after initially taking effective legal actions, successfully convinced the court to hold the contributory infringement and liability of the shareholders of the infringers, negotiation on the licensing of multi-national brands in fashion industry, handling new types of IP cases, such as non-infringement declaration lawsuit, reversal counterfeiting cases, reversal confusion cases, etc. These cases made him build his high reputation in the IP industry, and he is also like to share his own experience and opinion through Articles and all kinds of hot seminars.

With his reputation on the IP field, more and more domestic and foreign clients are deciding to establish a closer relationship with Hongfang Law, for the domestic clients, with Hongfang Law’s overseas legal resources Mr. Eric Su help them to manage the IP portfolios and protect the brands and patents around the world.


2015 ~ currently – Founding Partner of HongFangLaw, Shanghai.

2011 ~ 2015 – Appointed partner of HFG Law & Intellectual Property, Shanghai.

2008 ~ 2011 – HFG Law & Intellectual Property, Shanghai.

2007 – IP Courtroom of Quanzhou City Intermediate People’s Court, Quanzhou City.


North University of China, Taiyuan City (B.A., Chemical Engineering and Technology)

East China University of Politics and Law, Shanghai (LL.M., Law)

People’s Republic of China Bar admission, 2006


Recommended lawyer by Legal 500
“IP STAR” 2014 Managing IP
“IP STAR” 2015 Managing IP


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