Eric Su




Tel: +21 62581929


Mr. Eric Su has started and focused his career in the intellectual property segment since he obtained the Chemical Engineering and LAW Master Degree on Intellectual Property. So far, Eric Su has handled thousands of IP cases, covering IP rights acquisitions (trademark, copyright, patents and domain names, etc.), civil and administrative non-litigation and litigation lawsuits on IP cases, multinational IPR licensing and assignment transactions. In
addition, he has handled administrative and criminal enforcement against IP infringement and counterfeiting, domain name disputes, anti-unfair competition, and compliance on products label and advertising materials, with profound knowledge and experience. Eric Su has helped brand owners to secure with success the “Well-known Trademark Status Recognition”, and the Supreme People’s Court and local Higher People’s Court has awarded “Typical Cases” to quite a few of the cases he handled.

Many clients changed their agents and came to Mr. Eric Su because he is disciplined and intelligent; thanks to his great negotiating skills and ability to keep up with and follow through on many things at once. With comprehensive proposals and strategy, Mr. Eric Su can solve IP disputes or infringement simultaneously through administrative, civil and criminal procedure, and can always find alternative solutions for the clients. These cases included negotiation with trademark squatters after initially taking effective legal actions, successfully convincing the court to hold the contributory infringement and give liability to the infringers for the shareholders; negotiation on the licensing of multi-national brands in fashion industry, handling new types of IP cases,?such as non-infringement declaration lawsuit,?reversal counterfeiting cases, reversal confusion?cases, etc. These cases made him build his high
reputation in the IP industry, and he likes to share?his own experience and opinion through Articles?and all kinds of hot seminars.

With his reputation on the IP field, more and more?domestic and foreign clients are deciding to establish?a closer relationship with HongfangLaw, for what?concern domestic clients, thanks to HongfangLaw’s?overseas legal resources Mr. Eric Su helps them to?manage the IP portfolios and protect the brands and?patents around the world.


2015 ~ currently – Founding Partner of HongFangLaw, Shanghai.

2011 ~ 2015 – Appointed partner of HFG Law & Intellectual Property, Shanghai.

2008 ~ 2011 – HFG Law & Intellectual Property, Shanghai.

2007 – IP Courtroom of Quanzhou City Intermediate People’s Court, Quanzhou City.


North University of China, Taiyuan City (B.A., Chemical Engineering and Technology)

East China University of Politics and Law, Shanghai (LL.M., Law)

People’s Republic of China Bar admission, 2006


Recommended lawyer by Legal 500
“IP STAR” 2014 Managing IP
“IP STAR” 2015 Managing IP


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