鸿孚热讯：我所承办“奔富”未注册驰名商标案入选人民法院案例库
由鸿孚律师事务所代理的“南社布兰兹有限公司有限公司诉淮安市华某庄园酿酒有限公司等商标权侵权纠纷案”，基于南京中院对“奔富”未注册驰名商标保护规则的创新阐释及裁判指引价值，日前正式入选人民法院案例库参考案例。此案在今年世界知识产权日期间获最高人民法院官方公众号专题报道。
https://mp.weixin.qq.com/s/0Luy9BV8pYEFAwHd6uZYhA
We are pleased to announce that the trademark infringement case Penfolds v. Huaian Huamou Manor Winery Co., Ltd. et al., litigated by Hongfu Law Firm, has been incorporated into China’s National Judicial Case Database as a reference case. This recognition stems from the Nanjing Intermediate People’s Court’s groundbreaking interpretation of unregistered well-known trademark protection and its precedential significance. Notably, the Supreme People’s Court featured this landmark decision during World IP Week 2024.
https://mp.weixin.qq.com/s/0Luy9BV8pYEFAwHd6uZYhA
人民法院案例库收录经最高人民法院审核认定的权威参考案例，通过系统化类案检索机制辅助司法审判、统一裁判尺度、防范“类案不同判”，借由案例筛选强化审判监督指导实效。截至当前，该库已收录超4500件标杆案例。
The National Judicial Case Database, curated under the Supreme People’s Court’s oversight, consolidates authoritative reference rulings to support judicial consistency. By enabling systematic retrieval of analogous cases, it prevents contradictory judgments on factually similar disputes while enhancing adjudication oversight. Currently housing over 4,500 landmark decisions since its February 2024 launch, the database sets binding benchmarks nationwide.
本案入库信息 / Case Reference
入库编号：2024-09-2-159-004
关键词：民事/商标侵权/未注册驰名商标/恶意抢注
审理法院：江苏省南京市中级人民法院
Case ID: 2024-09-2-159-004
Keywords: Civil/Trademark Infringement/Unregistered Well-Known Trademark/Bad-Faith Squatting
Court: Nanjing Intermediate People’s Court, Jiangsu
图示：本案入选人民法院案例库官方页面 / Official Database Entry
案件概述 / Case Summary
被告多次申请注册”PENFOILLS”等攀附”Penfolds”的英文商标，并受让”奔富尼澳”中文商标用于葡萄酒生产，由杭州公司销售。而原告”奔富”商标因遭恶意抢注长期无法获权属保护。
The defendant filed multiple applications for “Penfolds”-derivative marks (e.g. “PENFOILLS”) and acquired the Chinese mark “奔富尼澳” for wine production, distributed by co-defendant Hangzhou Company. The plaintiff’s rights to “奔富” (Penfolds) had been systematically obstructed by bad-faith registrations.
鸿孚律师团队通过详实举证”奔富”品牌的公众认知度、销售体量、维权记录等核心事实，成功促使法院认定：该商标经长期使用已在相关市场建立稳定识别性，形成等同于注册驰名商标的商誉价值，符合未注册驰名商标保护要件。
HFL attorneys demonstrated through substantial evidence – including public recognition, sales metrics, and enforcement history – that the mark had achieved stable distinctiveness and goodwill equivalent to registered well-known trademarks, thus qualifying for statutory protection.
裁判要旨 / Key Rulings
1. 对因恶意抢注未能注册但具有市场认知度的商标，法院可依当事人请求，结合使用时长、宣传投入及受保护记录等要素，在侵权诉讼中认定为未注册驰名商标并给予保护。
Courts may recognize trademarks obstructed by bad-faith squatting as unregistered well-known marks in infringement actions based on usage history, promotional investment, and protection records.
2. 行为人违反诚信原则，明知系他人未注册驰名商标仍恶意抢注或受让近似商标牟利造成损害的，法院应判令停止使用并赔偿损失。
Where a party knowingly squats confusingly similar marks to exploit unregistered well-known trademarks’ reputation for gain, courts shall order cessation and damages.
此案入选标志着鸿孚在知识产权领域的新里程碑。多年深耕IP领域，我们始终以客户权益最大化为宗旨，通过前瞻性诉讼策略守护创新成果，未来将持续以专业力量赋能知识产权保护。
This milestone exemplifies HFL’s IP litigation excellence. With decades of specialized practice, we remain committed to maximizing client protection through strategic enforcement. We will continue to champion innovation safeguarding with legal ingenuity.
