Bartolini Federico


Marketing & PR Manager

Business Development Manager

Bartolini Federico

There are many ways in which I could introduce myself, I usually tend to let my actions and my personality give people an idea of who I am. As you can read below, I have highlighted some of my work tasks and descriptions for my job.

In my most recent employment here at HFL, I am focused on the business development and marketing/PR necessities of the Law firm with a focus on Intellectual property practice. I deal with clients relation, marketing, and Business Development plans, as well as event organization and management. I travel around the world and participate in multiple conventions and meetings as my company ambassador together with our Partners. During my period here I have learned most of what there is to know about the Chinese market and the Chinese IP system, and how to protect and safeguard a company’s Intellectual property portfolio in the country, such as the steps to take and how litigation works in these cases. Most notably I know how labeling, customs, due diligence, contracts, litigation, anti-counterfeiting, copyrights, patents, and trademarks work in China.

I speak fluent Chinese and English, as well as my mother tongue, Italian, in addition, I have studied French and Japanese, even if I cannot say I am proficient in any of these two.

Previously I had experience in a Startup company, focused on software development, where I was the go-to guy for the marketing, as well as an IT manager and tester for QA purposes. At the same time, I was employed in a marketing and consultancy company, focused on advertising and design in the Chinese market, where I learned many different skills on how the Asian market works as well as advertising design and packaging.

In University I majored in Chinese language and culture, I took exams also related to Cultural mediation, traditional Chinese and Chinese marketing, and legal system.


2016 – Current: HongFangLaw – Marketing & PR Manager – Shanghai, China

2014 – 2016: Be Energy Co. Ltd. – Marketing / IT Project Manager – Shanghai, China

2013 – 2014: Teehee Asia Co. Ltd. – Marketing Project Manager – Shanghai, China

2011 – 2012: Arco Di Druso Foreign Language School – Teacher & Translator – Rome, Italy

2011: TeeheeAsia Co. Ltd. – Marketing Assistant – Shanghai, China


2010 – 2012: Master Degree – Chinese Studies – University of “La Sapienza” in Rome

2007 – 2010: Bachelor Degree – Chinese Language and Culture – University of “La Sapienza” in Rome

2010: Exchange program in Beijing – China, at Beijing Foreign Studies Univ.

2009: Exchange program in Beijing – China, at Beijing Chinese Language and culture University