Zhang Xu


Founding Partner
Managing Partner
Attorney at Law
Trademark Attorney
Certified Public Accountant


Tel: +21 62581929


Mr. Zhang Xu has been practicing in China for twenty years since mid-1990s, and he decided to devote himself mainly to the intellectual property practice. After a few years working at one of Chinese leading IP firms, he joined Rouse & Co. to extend his experience and acquire sights that are more international. Later in 2003, Zhang Xu has founded his own law firm with other partners, to continue the legal practice mainly in the field of intellectual property rights. In the past twenty years, Zhang Xu has handled thousands of cases, covering but not limited to the area of IP rights acquisitions (trademark, copyright, patents and domain names, etc.), non-litigation dispute resolution through administrative approaches and negotiations and administrative litigation. In addition, he covers civil litigation for trademark infringement, unfair competition, copyright infringement, criminal prosecution on anti-counterfeiting matters, negotiations on IP rights transaction, with his profound knowledge and experience. Zhang Xu has helped brand owners to successfully secure the “Well-known Trademark Status Recognition” both through judicial procedure and administrative procedures, and quite a few cases that he handled have been awarded as BEST PRACTICE by various authorities/associations.

Zhang Xu is active in participating with seminars and forums with representatives from various government organizations and authorities, to exchange the opinions and insights on how to practice the law at actual cases to maximize the protection on IP rights owners, efficiently and effectively. He is creative on dispute solutions. With fluent communication capability in both Chinese (Mandarin and Cantonese) and English, Zhang Xu cooperates mostly with the reputable MNCs and listed companies with various industries.


2015 ~ currently – Founding partner of HongFangLaw, Guangzhou,

2003 ~ 2015 – Founding partner of HFG Law & Intellectual Property, Guangzhou

1999 ~ 2003 – Rouse & Co., International, Guangzhou

1996 ~ 1999 – A Chinese IP firm, Guangzhou


Zhengzhou University, Zhengzhou (B.A., Accounting, 1997)

Public Accountant certification, 1996

People’s Republic of China Bar admission, 1998

China Europe International Business School, Shanghai, EMBA 2001