HongFangLaw ~ Updates
05 June 2017

The 139th INTA (International Trademark Association) has just gone by, and HFL experienced the wonderful Barcelona for you.

Another annual INTA event has taken place in Barcelona this year, and HongFangLaw visited one of the most beautiful cities in Europe, in order to be there with colleagues coming from all over the world. Over 10,000 participants were greeted by the comfortable weather, the difficulties of getting around, and the vibrant nightlife. All of these factors enhanced the trademark industry’s premier educational and networking event.


As always, the INTA focused on the main innovations and achievements in the intellectual property practice, in order to push forward, again, the limits of IP protection all around the world. International expert have taken part to the event and shared their insights on their own countries IP regulations and news.

This year, HongFangLaw was once again part of the event, represented by our firm partners, Nikita Xue, Tiger Zhao, Eric Su, Irene Zeng, Zhang Xu and Kevin Xu.


In addition to attending numerous receptions and other networking events, we were able to take in a wide range of exhibits, presentations, committee meetings, and legal education sessions. Hot topics of discussion in both formal sessions and informal conversation included customs training, international trademark law and practice, mediation trainings, anti-counterfeiting, protection and enforcement of the rights of Logos, data protection and security, infringement and nonuse cancellation cases. One of the most interesting and useful aspects of our many conversations was to compare the Chinese legal system and other jurisdictions where our clients do business.

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Nikita Xue had a very active part in this year INTA, as she was selected for a further year as member for International Trademark Association, Bulletin Committee. This Year in particular, we and Nikita especially were awarded a price in commemoration of the contribution of members for the contribution over the bulletin, the Commission presented the Outstanding Contribution Award for two members from Australia and China, and Nikita representing China and HFL collected the prize.


For this reason, we would like to give you in this report a short insight of what happened in this year INTA, also redirecting you to the news service of the INTA bulletin, in order to provide you with as many information as possible.

During the first day, 21st of May, the INTA has focused its attention on the publishing war, keynote controversy, Brexit blues and much more.

You can read more on the INTA from the full day report from IAM here: LINK

The second day, 22nd of May, the INTA focused more on Strikes, and again on the Brexit. We dived into the fake news issue, and the Trump administration.

You can read more on the INTA from the full day report from IAM here: LINK

The third day, 23rd of May, had instead a focus more on the CPA planning for change. The .sucks booth momentum and we found out which are the top in-house teams in IP, and the challenges on protection of Trade dress.


On the fourth day, 24th of May, were tackled news related to China’s upcoming e-commerce law, we tried to understand if big data could bridge the legal-marketing divide, and if Trademark industry facing a ‘Kodak moment’?

You can read more on the INTA from the full day report from IAM here: LINK

Our Colleague Federico Bartolini, was attending his first INTA this year, and had a small comment on the event, that we would like to share:

“It has been almost 1 week since my return and I am still recovering (mostly my feet) from the INTA experience!? I was not expecting such a big event related to our daily work, it is as clear as ever to me how important the work we do every day is. The importance of the INTA is not only to enjoy and to meet fellow colleagues, but also to tell the world that we are ever watchful, we will not stop until our clients’ brands, and trademarks are protected and are safe from counterfeiters and fakes. Clearly, there is no other equivalent to the INTA in the IP world, when we can meet more than 10,000 IP professionals from all over the world, all in one location.? We exchanged cards, shared stories and created new memories, many of which I will carry with me, at least until the next INTA! Thank you Barcelona and thank you to all my colleagues, for allowing the knowledge about IP to be shared to the world!”

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If you would like some more personalized review of the news from us, please kindly let us know by writing to:?public.relation@hongfanglaw.com. Thank you.