“STAY ALERT, STAY CONFIDENT” – IP PROTECTION IN CHINA

Event for Latrobe Valley Delegation in Shanghai

Thanks to the support of the Australian Chamber of Commerce in Shanghai, HongFangLaw had the opportunity to present an insight on the Chinese IPR system and some case studies to corroborate the theory. HongFangLaw Partner Zhang Xu, was part of a selection of speakers that engaged with an Australian delegation coming directly from the Latrobe Valley in the Victoria region.

The delegation included a selection of company owners in various businesses that have interest in approaching the Chinese market in the near future.

As part of the speakers team, Zhang Xu has given a clear and educating overview of the Chinese IP protection environment and given a list of suggestions on how best to approach the market from a legal standpoint. Zhang Xu, took charge of the second presentation, introducing the delegation into the IP and legal considerations that should be made prior to entry in the market.

At the end of the speaker round, the honorable Victorian Minister for Small Business, Innovation and Trade, Phillip Dalidakis, joined the delegation. He himself gave a well-rounded speech to the audience, providing them with insight on how best to do business in China, coming from Australia. He suggested a list of best practices and most importantly attitudes that new business owner should develop to be successful in China.

Austcham Shanghai CEO Udo Doring, gave then the final speech related to the chances that the delegation might find in China and how best should businesses approach the market and start their operations.

He touched again on all the main topics discussed during the day, and made special notice on the steps one should take, in order to be safe and save as much as possible in terms of capital investment.

At the end of the round of presentation, the Minister joined the delegation and discussed the previous mentioned topic directly with the audience. It was a good opportunity for HongFangLaw to connect with the Victoria Government and delegation and be of support for their questions and doubts about IP protection in China.

We are glad that we were able to be of support to the Austacham and to the Victoria government in giving a clear guideline to the audience on how to do business and protect their brands in China, which is what we continuously try to aim for with our clients and partners.

The Minister was so kind to allow the delegation and our team to take photos with him, and have a nice lunch together. We hope that we could be part of future delegations, as to support the Australian businesses to thrive in China.

If you would like some more personalized review of the news from us, please kindly let us know by writing to: public.relation@hongfanglaw.com. Thank you.